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Starting Conversations with Twitter

What is Twitter?

Twitter is an information network made up of 280-character messages called Tweets. Millions of people, organizations, and businesses use it to discover and share new information. It has approximately 307 million active users who send around 500 Million tweets per day.

Why should I use Twitter?

  • Immediate connections
  • No apps or groups, just conversation
  • No barriers to engage in relationships
  • It’s a great way to get to know people!

What can Twitter do for my organization?

  • Provide a way to receive feedback
  • Direct traffic to your project
  • Provide information about your work
  • Connect you to your target audiences
  • Raise awareness about your campaigns

How is Twitter different than Facebook?

  • More immediate
  • More “newsy”
  • More concise
  • Better for finding out information about you
  • Fewer barriers to entry

How do I Join Twitter?

Go to http://www.twitter.com/signup/

  • Type in your name and email address, then create a username and password.
  • Click “Create my account”

Go to http://www.twitter.com/signup/

  • Type in your name and email address, then create a username and password
  • Click “Create my account”
  • Start following users, like @jatinbindal777!

Go to http://www.twitter.com/signup/

  • Type in your name and email address, then create a username and password
  • Click “Create my account”
  • Start following users, like @jatinbindal777
  • Congratulations, you’ve successfully joined Twitter and started following GlobalGiving!

Tweet:

The name of the message you send out, 280 characters or less

Twitter Speak and Symbols

Follower:

A person who had chosen to read your tweets on an ongoing basis

Reply or @:

The @ symbol means you’re talking to or about someone. If you start a tweet with someone’s Twitter handle, it only appears to your mutual followers.

Direct Message or DM:

A private message between two users. You can only send DMs to users who are following you.

Retweet Or RT:

The act of repeating what someone else tweeted so that your followers can see it

Hashtag or #:

Start with the symbol “#”. It is a theme for the tweet that allows all similar tweets to be searched.

Trends

The most popular hashtags are trends in any particular region

How to create Trends :

The network of 1000+ people

Decide one hashtag

Each person in network tweet five times different tweets with the same hashtag

Links:

Tweets are tight on space, so Twitter auto shortens links. Plan accordingly!

Twitter Etiquette

  • Try to keep your tweets at 120 characters or fewer
  • Don’t only tweet about yourself
  • Don’t just be in it for the numbers
  • Be consistent and be part of the conversation
  • Be proud of yourself, but be proud of other people too
  • Don’t spam your followers or other users
  • Be authentic!

Best Practices

Share

Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!

Listen

Regularly monitor the comments about your organization, brand, and products.

Ask.

Ask questions of your followers to glean valuable insights and show that you are listening.

Respond

Respond to compliments and feedback in real-time.

Demonstrate wider leadership and knowhow.

Reference articles and links about the bigger picture as it relates to your organization.

Champion your stakeholders

Retweet and reply publicly to great tweets posted by your followers and customers.

Establish the right voice.

Twitter users prefer a direct, genuine, and of course, a likable tone from your organization, but think about your voice as you Tweet.

How do you want to appear to the Twitter community?

Encouraging Engagement

  • Create a conversation
  • Tweet things other users can retweet
  • Be supportive of other users
  • Reply to people when they mention you
  • Remember to say “please” and “thank you”

TweetChat

Definition: It is a discussion on a single topic at a particular time and time on twitter using single Hashtag.

Benefits: Generate Leads and followers, Branding Might results in trends

Steps To Create TweetChat

  • Select one HashTag
  • Select Date and Time
  • Market the tweetchat through email, banner, twitter influencers, etc.
  • Make the team to manage the tweetchat.

Twitter Ads Campaigns: A Simple Setup Guide

Step 1: Choose Promoted Tweets vs. Promoted Accounts

Step 2: Select Primary Targeting Criteria

Step 3: Choose From Additional Targeting Options

Step 4: Create Your Tweets

Twitter Analysis

Campaigns

  • Impressions
  • Clicks
  • Retweets
  • Like
  • Leads
  • ROI

Organic

  • Impressions
  • Clicks
  • Retweets
  • Like
  • Leads

Read More:-

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