What is Social Media Marketing?

Websites and applications that enable users to create and share content or to participate in social networking.

Social Media Paradigms

  • Like
  • Share
  • Comment
  • Tag
  • Profile Page / Company Page
  • Advertisement

Social Media Psychology

  • More Likes / Emotions / Tags
  • More Shares
  • Notifications
  • Messages
  • Information reading

How SMM is different from Others

  • Niche targeting
  • Limited Reach
  • Content based Marketing / Visualization based
  • Organic and Paid Methods Available
  • Required Internet
  • Required Connections or defined audience
  • Can create Brand Image

Social Platform Statistics

facebook

Increase Facebook Fans

  • Invite Friends
  • Grow Naturally – be Interesting
  • Facebook Plug-in (Likebox plugin / Like button)
  • Offline Promotion
  • Deals Exclusive to Facebook Fans
  • Facebook Ads
  • Encourage Fans to Promote you

What to Post

  • A good call to action. For example “Click ‘like’ to…” • An engaging question “Tell us…”
  • A good image.
  • Fill in the blanks
  • Ask questions
  • Focus on what your target audience will be interested in
  • Current happenings
  • Tips
  • Did you know
  • Quotes

What else you can Post

  • Photos of happy customers
  • Case Studies
  • Photos of Employee / Friends
  • Humorous jokes and images
  • Fill in the caption of a photo
  • New product tips
  • Contest and Polls

You should not forget in FB

  • Post (Text, Image, Video, Canvas and combination)
  • Scheduling of Posts
  • Relevant Information sharing

Facebook Ad Examples

https://adespresso.com/academy/ads-examples/

LinkedIn

LinkedIn

  • LinkedIn basics – Profile building
  • LinkedIn Publishing – (Posting Articles/Post)
  • LinkedIn Groups
  • LinkedIn Company Pages
  • LinkedIn Showcase Pages
  • LinkedIn Advertising

LinkedIn Publishing

  • Publish Article related to your product or service.
  • Publish in same frequency
  • Use keywords, links, images, videos in the article.
  • Use fix information at the end of the article/post.

LinkedIn Groups

  • Be apart of the Group
  • Make your own Group
  • The tone is highly professional
  • Try to ask questions or engage with discussion
  • Content Promotion platform in groups specifically.

Write Content > Promote it

LinkedIn Page

  • Should have Company’s email like info@xyz.com
  • Required Creative like Logo, Banner
  • Required Basic Information like Description, web address, company size, category etc.
  • Create company page for brand awareness
  • You can share targeted update via company page.
  • You can know more about Company Page FAQs

LinkedIn Showcase Page

  • To extend your company page
  • Share update audience wise or for specific category related updates.
  • Up to 10 showcase pages you can create under the one company page.

Showcase Page Examples

  • Adobe Creative Cloud
  • SalesForce AppExchange
  • HPE Software
  • Microsoft Office
  • Cisco

LinkedIn Advertisement

Display Ads, Text Ads and Emails

twitter

Twitter Tools

  • TweetDeck
  • Twiend
  • Klout
  • PeerIndex

Twitter

  • Username
  • Notification
  • Messages (Tweet / Re-tweet / Direct Message)
  • Home Page
  • Following / Followers / Likes
  • Twitter Analytics

Twitter

  • Twitter List
  • Twitter Moments
  • Twitter Card and Validate (https://cardsdev.twitter.com/validator)
  • Twitter Advertisement
  • Black hat Techniques

Twitter Card – Steps

  1. Install Plugin in WordPress / Opencart (Plugin:

Facebook Open Graph, Google+ and Twitter Card Tags (2.0.7)

  • Copy URL of the post/page (At lesat 1 image should be in the page/post)
  • Validate URL
  • Place URL with hashtag > tweet

YouTube

Video Marketing

B2B Case Study

  1. Volvo truck used YouTube (youtube.com/user/VolvoTrucks)  
  • Bharat Benz (youtube.com/user/BharatBenzTrucks1)

B2C Case Studies

  1. Ora Brush (youtube.com/user/curebadbreath)
  2. Housing (youtube.com/user/HousingY)
  3. MTS Internet Baby

(youtube.com/user/MTSConnects) – Google Case Study (youtube.com/watch?v=Uz2P2WdSzyo)

C2C Case Study

  1. Superwomen (youtube.com/user/IISuperwomanII)
  2. TVF (youtube.com/user/TheViralFeverVideos)
  3. AIB (youtube.com/user/allindiabakchod)
  4. Miss Malini (youtube.com/user/missmalinivideos)
  5. Shraddha Sharma

(youtube.com/user/shraddharockin) (youtube.com/watch?v=CgrRxo8LBw4)

YouTube Creator Studio

  1. Dashboard
  2. Video Manager
  3. Community
  4. Channel
  5. Analytics
  6. Account Setting
  7. Create and Setup Channel

YouTube Marketing

  1. Understand and Create Video Campaign
  2. Bid Strategy
  3. Importance and Benefits of Video Marketing
  4. YouTube for Business
  5. Strategy for Video Marketing
  6. Increate Traffic for Website from YouTube
  7. Targeting Options

Read More:-

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GOOGLE ANALYTICS TOOLS & TIPS FOR YOUR BUSINESS 2019

TOP AUTORESPONDER EMAIL TEMPLATES 2019

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