Online Dispplay Advertising

Online Display Advertising: Complete Guide 2019

What is Online Advertising?

  • Display Advertising is a type of online advertising in which includes images, video, audio and text.
  • In other terms we can say rich media ads

Types of Online Advertising?

  • Display Advertising
  • Contextual Advertising

Display Advertising

  • GDN
  • Banner Ads
  • Rich Media Ads
    • Interstitial Ad
    • Mastheads
    • Light-box Ads
    • Screen Shakers
  • Pop up and Pop under Ads

Banner Ads

  • Generally found on top of the website
  • Long Ads (Horizontal and Vertical Ads)
  • Types of Banner Ads
    • Manual (Media Buying)
    • Intermediate Media Buying (buysellads.com)
    • Agency Level Buys (Google/Yahoo/Bing)
  • Examples: timesofindia.indiatimes.com

Rich Media Ads

  • Expandable (jagran.com)
  • YouTube Masthead (youtube.com)
  • Slide Banners (expandablebanners.com/slidebanners_examples.php)
  • Screen Shakers
  • Interstitial Ads (opens in full screen for few seconds)

PPV Advertising

  • Pop up: Small image(block) opens when a session creates over web. (example: jtv.com)
  • Pop Under: It opens in a new window during the create a session/click
  • Big Players: earningguys.com/advertisement/bestpop-under-ad-network/

Adware

  • Its kind of small software/script
  • Install in your system or manipulate settings of the Brower
  • Time to time ads appear in windows or during browsing
  • It’s a kind of virus, people understand!

Contextual Advertisement

  • In Text Ads
  • In Image Ads
  • In Video Ads
  • In Page Ads

Important URLs

  • Colours for Ads: slideshare.net/BannerSnack/10color-banner-design-inspiration
  • Ad Network List: convert2media.com/resources/
  • Ad Formats: adsterra.com/ad-formats/
  • Ad Formats (Contextual Ads):affinity.com/

Tracking Manual Link

Link Tagging

  • Link tagging is the process of adding additional information to the destination URLs we use in our ads.
  • It can be used in paid (Google Adwords) and organic campaigns (Email Campaigns).

Link Tag Variables

Graphical representation

1000px-Adservingfull.svg

Read More:-

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