Mobile Web Marketing (1)

Mobile Web Marketing: Complete Guide

Web Mobile (1)

Mobile User Behavior

  • Distracted users
  • Because of Variety of Notifications.
  • Average time spends 8-15 seconds
  • Don’t want fill the form/s
  • Comfortable with Call or Direct CTAs
  • Spend time frequently

Mobile Devices

  • Laptops
  • Netbooks
  • Tablet PCs
  • Smart phones

Mobile Conversion

Conversion-rates-by-source

Local Business Conversion

local-business

Local Sales Conversion

  • Search Funnel: Awareness > Consideration > Research > Purchase
  • 65% have read product review on mobile phone
  • Locally targeted mobile search ads have high CTR of 6.5%
  • Banner ads have CTR 6 times of an Desktop
  • 30% of total clicks are on users call ads
  • Ecommerce Sales: Late Night and Morning

How make contact # clickable

  • <a href=“tel:9549024024”>9549024024</a>

Visibility Planning

  • Question: What you will design mobile website or mobile app, if you are a start-up?
  • Average mobile apps using in mobile phones are 7-8
  • 17% of users uses more than 10 apps
  • 26% of downloads are used just once

Types of Application

  • Native
  • Hybrid
  • Web

Mobile Website – WordPress

Mobile Website – Non-WordPress/ Responsive

Mobile App

Similar App

Store

Mobile Advertisement

  • In Mobi
  • AirPush (min. deposit $50)
  • AdWords

Mobile Analytics Tools

  • Google Analytics
  • Segment.io
  • MixPanel
  • Flurry
  • Localytics
  • WebTrends
  • Upsight
  • Apsalar
  • Appsee
  • Country
  • Adobe Analytics
  • Amazon Mobile Analytics
  • Amplitude
  • Crazyegg
  • Tune
  • AdMob
  • NetBiscuits
  • Internet
  • Asking Point
  • Adjust

Mobile Analytics using GA

  • Open Analytics
  • “Add a Segment” – Mobile Traffic (Already existing)
  • Browse as per the duration

SMS Marketing

Sender Formats:

  • AD-123456
  • DM-DSIMRJ – VD-HDFCCB
  • VK-VLCC

Steps for SMS Marketing

  • Prepare the SMS marketing strategy
  • Buy the database from data-brokers (Job Portals, Telecommunication Companies, Event Managers, SMS GupShup, etc.)
  • Use transactional messages for existing customers while promotional messages for prospective customers.
  • Create multiple lucrative messages with shorten links

Remember during SMS Marketing

  • Include CTAs like Call #, URL (Short URL)
  • Give some discounts
  • Set frequency for SMS marketing
  • Do not send message in less frequency
  • Never give discounts always
  • Share some knowledge, often
  • Remember you have only 160 characters.

Read More:-

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LEAD GENERATION: A BEGINNER’S GUIDE TO GETTING MORE BUSINESS LEADS

GOOGLE ADSENSE AND BLOGGING: A SIMPLE WAY FOR EARNING MONEY ONLINE

ECOMMERCE MARKETING: COMPLETE INFORMATION FOR IMPROVE YOUR SALES IN 2019

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