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LinkedIn: A Complete Guide For Make a Successful Business

Introduction to Linkedin

The second most popular social network in the U.S., LinkedIn is used for keeping track of and growing a professional network, finding and applying for jobs, posting and viewing online résumés, giving and receiving recommendations, learning more about companies, trucking industry news and moves, and more. There is premium (paid) accounts for job seekers and recruiters, which give those who pay for the services more insights into the robust analytics LinkedIn has about applicants, job openings, and companies.

LinkedIn users with free accounts can:

  • Post their résumé online.
  • Find and add professional contacts.
  • Find and follow companies to receive important updates about job openings, company news, and more.
  • Create and join online professional networking groups by industry, location, age, and educational background.
  • Find and apply for jobs.
  • Give and receive recommendations.
  • Post public messages—status updates similar to Facebook or Twitter, but these are typically professional in nature.
  • Send private messages.
  • Find out how many times their profile has been seen.
  • Post a digital portfolio.
  • Ask for introductions to their contacts’ contacts.

Linkedin Profile

The profile section of LinkedIn should look familiar to you. Most of the fields correspond to sections of a traditional resume. Complete each section, and you will have a digital resume. You can include contact information, a photo—keep it professional—and links to your website, other social media accounts, and more.

Note: Most people want them LinkedIn profile to be discovered and found by people they do not know—in the hopes that it will lead to professional development, career opportunities, networking, and more. Do not share any information you do not feel comfortable having anyone with Internet access discovering.

Linkedin Jobs

The more complete your profile is, the more likely you are to find jobs that fit you—and the more likely recruiters and hiring managers are to find you when they search for candidates for their job openings.

Discover job openings: You can search for jobs by industry, location, job title, and more. LinkedIn will also suggest jobs to you based on the information you’ve shared. Recruiters may also contact you based on your online profile.

Learn about the job requirements and company: If you click on a job opening, you will usually find out when the job was posted, what skills and experiences are required, other details like benefits, and what company—and often who within the company—posted the position. Plus, you can usually see how many people have clicked on and applied for the job through LinkedIn already. You can also see a link to the company’s LinkedIn profile, so you can follow the company to be notified of news and job openings.

Apply for jobs: After you search for jobs, you can save them to the “Saved    Jobs” section of LinkedIn for future reference. You can usually also apply to the job directly through LinkedIn or find out how to apply online.

Linkedin Recommendations

When you’re on your profile page, under each job that you list, there will be a link that says, “Ask for recommendations.” Any recommendations you receive, can be displayed on your profile—and potential hiring managers may see these and take them into consideration when deciding whether to offer you an interview. This is a way to prescreen candidates before contacting them or their references.

Linkedin Contacts

Consider this section of LinkedIn like your digital address book or Rolodex.

Find: When you first sign up for an account, and in various sections across the site once you have an account up and running, LinkedIn will prompt you to find contacts by giving it permission to search your email inbox to find connections who already have accounts, by emailing your contacts directly, and by suggesting people it thinks you may know—based on the information, such as job, education, and volunteer history, you share on your LinkedIn account. You can also always click on the “Contacts” link at the top of the page, and click “Add Connections,” OR use the search bar at the top of LinkedIn to find people to add on LinkedIn.

Connect: When LinkedIn finds or suggests contacts to connect with, you will see a profile icon, the user’s name, current title, or location and a “+ Connect” button. Click “+ Connect.” An automated message will appear that may or may not ask how you know the person. Select the best option. There will also be an automated email that the person will receive, which you can   customize if you want to be more personalized. Then click “Send Invitation.”                                                                                       

Sort: Once you have accumulated contacts, you will be able to sort through them by type—classmates, colleagues, group members, and so forth—as well as by company, location,     industry, and recently updated profile. 

Network Statistics: You can find out statistics on how many contacts you have, how many contacts they connect you to, what industries your contacts work in, and where your contacts are located geographically.

Linkedin Groups

You can search for and join groups by industry, location, education background, and more.  There is no cost to join or create a group.

Group members and leaders can start and join discussions, announce job openings, and make other special announcements. Many companies and organizations create groups. Some are private and require permission to join, but for many, all you have to do is click “Join Group.”

Linkedin Companies

Find and follow companies to learn about job openings, news, employment trends and statistics, find contacts who work at the company, and be notified of the company’s status updates. Companies can use these pages to announce job openings and share links, news, and updates.

Linkedin Inbox

invitations to connect, or become someone’s contact, as well as messages from contacts. You can send, delete, search for, and archive messages, too. If you are a job seeker, you may be notified of job openings through messages, so don’t forget to check your inbox every so often—though you will get email notifications of these messages as well.

Note: You do not have to accept a request to connect. 

Linkedin News

LinkedIn News is designed to deliver news customized to your professional interests. It will display industry updates based on the categories you select.

Linkedin Skills

You have the option to add “skills” to your LinkedIn profile, but now you can do more with “skills.” You can track the top companies and LinkedIn profiles related to those skills, see related skills you may want to add to your profile, and find job openings related to those skills.

Linkedin For Businesses

Businesses can:

  • Post job openings and a company profile.
  • Post public messages — status updates similar to Facebook or Twitter — about the company.
  • Track who is following their company on LinkedIn, and how your company page is performing compared to similar companies within the industry on LinkedIn.
  • Find out statistics about company employees.
  • Promote products and services.
  • Advertise.

Sign Up for an Account at www.linkedin.com

It is recommended you use your real name—the one you use in professional settings. You must have an email address to sign up. Note: The password you choose does not have to be the same as the one you use to access your email address, but it can be if that helps you remember it. Your password must be at least six characters in length.

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