What is Lead Generation?
Capture your targeted audience details those who can convert into to sales.
For maximizing revenue.
Lead Generation Process?
- Bring them onto your landing page
- Capture the lead
- Automatic Responder and Opt-in / Double Opt-in
- Lead Nurturing
– Follow-ups / Meetings / Calls etc.
A web page which serves as the entry point for a website or a particular section of a website.
Types of Landing Pages
- As per the Layout
- Long Form Landing Pages
- Short Form Landing Pages
- As per the Function
- Click Through Landing Page
- Lead Generation
The element of Landing Page
- Logo and Menu
- Heading and Sub heading
- CTA / Form
- Testimonials and other information
What is Thank You, Page?
Where subscribers are redirected immediately after they submit their information in your opt-in form.
Element of Landing Page
- Thank You Message
- Navigation to web page/s
- Additional Content
- Contact Information (Call, Social Profiles, emails etc..)
- Between Landing Page and Thank You Page
- Between Email and Thank You Page
- Thank You Page, After any process
Let’s Leading Page & Thank You Page Landing Page Optimization
- Use Long tail keywords
- Important content should be in left side
- Use big text/heading
- Use inline form rather than self segmentation forms
- Be personal (Why you should care about us v/s why people care about us)
- Friendly Link (Permalink)
Landing Page Optimization`
- Use rich media (do not slider or carousals)
- The powerful motivators are:
- Fear (What if is…..)
- Urgency (few seats left….)
- Question Headline
The Sales Funnel
The Sales Funnel
- Awareness – Share about your product
- Interest – Create interest with free trail / download
- Consideration – Make them comfortable with security/service/transaction/confident etc…
- Intent – Give all kind of question’s answers./ FAQ
- Evaluation – How you are different from others
- Purchase – Deliver properly / Thank you
Sales Funnel Analysis Sheet
|Sales Funnel Steps||Landing Page 1||Landing Page 2|
Do it Always
- A/B Split Testing
- Multivariate Testing
- URL Testing
- Eye Tracking