Lead Generation 2019

Lead Generation for Business

What is Lead Generation?

Capture your targeted audience details those who can convert into to sales.

For maximizing revenue.

Lead Generation Process?

  • Awareness
  • Bring them onto your landing page
  • Capture the lead
  • Automatic Responder and Opt-in / Double Opt-in
  • Lead Nurturing

– Follow-ups / Meetings / Calls etc.

What is the Landing Pages?

A web page which serves as the entry point for a website or a particular section of a website.

Types of Landing Pages

  • As per the Layout
    • Long Form Landing Pages
    • Short Form Landing Pages
  • As per the Function
    • Click Through Landing Page
    • Lead Generation

The element of Landing Page

  • Logo and Menu
  • Heading and Sub heading
  • Introduction
  • Video
  • Offerings
  • CTA / Form
  • Testimonials and other information

What is Thank You, Page?

Where subscribers are redirected immediately after they submit their information in your opt-in form.

Element of Landing Page

  • Thank You Message
  • Offerings
  • Navigation to web page/s
  • Additional Content
  • CTA
  • Contact Information (Call, Social Profiles, emails etc..)

Relation

  • Between Landing Page and Thank You Page
  • Between Email and Thank You Page
  • Thank You Page, After any process

Let’s Leading Page & Thank You Page Landing Page Optimization

  • Use Long tail keywords
  • Important content should be in left side
  • Use big text/heading
  • Use inline form rather than self segmentation forms
  • Be personal (Why you should care about us v/s why people care about us)
  • Friendly Link (Permalink)

Landing Page Optimization`

  • Use rich media (do not slider or carousals)
  • The powerful motivators are:
    • Fear (What if is…..)
    • Urgency (few seats left….)
    • Question Headline

The Sales Funnel

The Sales Funnel

  • Awareness – Share about your product
  • Interest – Create interest with free trail / download
  • Consideration – Make them comfortable with security/service/transaction/confident etc…
  • Intent – Give all kind of question’s answers./ FAQ
  • Evaluation – How you are different from others
  • Purchase – Deliver properly / Thank you

Sales Funnel Analysis Sheet

Sales Funnel Steps Landing Page 1 Landing Page 2
Awareness    
Interest    
Consideration    
Intent    
Evaluation    
Purchase    

Buttons Optimization

Do it Always

  • A/B Split Testing
  • Multivariate Testing
  • URL Testing
  • Eye Tracking

Read More:-

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