E- Commerce (1)

Top Ecommerce Marketing Strategies For Improving Your Sales

What is Ecommerce?

Commercial Transaction over the websites/mobile applications

Top 10 e-commerce websites

  1. Amazon
  2. Taobao
  3. eBay
  4. Tmall
  5. Alibaba
  6. Flipkart
  7. Walmart
  8. Snapdeal
  9. Bestbuy
  10. Jabong

E-Commerce Software

  1. By the ecommerce software you can create online store, by which you can sell products or services
  2. Set Features available in ecommerce websites. Let’s discuss

Major E-Commerce Software

  1. Shopify
  2. Magento
  3. Opencart
  4. OsCommerce
  5. Woocommerce
  6. PrestaShop
  7. Zen Cart
  8. Abante Cart Software and many more

Shopping Cart Software

  1. It’s a module of ecommerce software
  2. A buyer “add to cart” product because of one wants to buy it.
  3. It’s second final step to purchase the product.
  4. These applications typically provide a means of capturing a client’s payment information
  5. Generally appears top right corner of the website.

Payment Gateway

  1. Interface between ecommerce website, you and the bank.
  2. The payment gateway authenticates buyer’s credit/debit card information.

How Payment Gateway Works?

Major Payment Gateway

  1. Paypal.com
  2. SecurePay.com
  3. 2checkout.com
  4. Ccavenue.com
  5. Rupay
  6. Payu
  7. Citrus pay
  8. Google Wallet

Logistics Services

  1. Indian Post (EMS)
  2. Fedex
  3. First Flight
  4. DTDC
  5. DHL
  6. Blue Dart

Woo Commerce Integration

  1. WordPress Integration
  2. Setting up Ecommerce Store over WordPress
  3. Setting up Payment method (PayPal)

Product Page / Category Attributes

  1. Search Bar
  2. Filters
  3. Featured Products
  4. Recently Viewed
  5. Product Images
  6. Product Images Gallery
  7. Product Specification
  8. Product Zoom Option
  9. Ratings
  10. Checkout Page
  11. CTAs
  12. Related Products
  13. Product Description
  14. Wish list

Ecommerce Web Page Attributes

  1. Offers / Deals of Day
  2. Login / Signup Facility
  3. CTAs
  4. Payment Methods
  5. Contact Details
  6. Advertising
  7. Privacy Policy
  8. Delivery Details
  9. Terms and Condition
  10. Return Policy
  11. Newsletter Subscription
  12. FAQs
  13. Thank you Page
  14. Landing Page
  15. Menu / Mega Menu

Case Studies

  1. Flipkart: flipkart.com/about-us
  2. Amazon: smartinsights.com/digital-marketingstrategy/online-business-revenue-models/amazoncase-study/

Ecommerce SEO

  1. On-Page
  2. Off-Page

On-Page SEO

  • User-generated Reviews
  • Optimizing Product Description
  • Blog Postings related to Products and Information
  • Keyword targeting as per the page nature
  • Optimizing Images
  • Permalinks
  • Avoid duplicate content
  • Linkable Products Pages

On-Page SEO

  • Create Image and video Sitemap
  • Search Bar
  • Treat category pages as an independent homepage
  • Site Speed
  • Accessibility
  • Trust Indicators
  • FAQs/Support Page

Off-Page SEO

  • EBook Submission
  • Press Release and News Submission
  • Video Product Review
  • Images and Info graphics Submission
  • Product Listing Sites (Google, Facebook, Yahoo, Bing etc.)

Amazon SEO Tips

  • Use as many as relevant terms in your description
  • Product Optimization
    • Title
    • Brand
    • Product Line
    • Key Feature
    • Product Type
    • Colour, Size, Packaging / Quantity
  • bigcommerce.com/blog/amazon-seo-strategy/ and startupbros.com/rank-amazon/

Facebook Product Listing

Facebook Fan Page >> Shop

Google Product Listing Ads

  1. Create your merchant Centre account
  2. Verify and Claim your website URL (Google Webmaster Tool)
  3. Create a product data feed (Product ID, Title, Description, Prise, Website Product Link, Image Link, Brand, Availability (in stock), Product Type and Condition (new))
  4. Register your data feed
  5. Upload your data feed
  6. Link merchant Center and AdWords Account

Read More:-

ONLINE DISPLAY ADVERTISING

FREELANCERS: HIRE AN EXPERT FOR ANY JOB, ONLINE 2019

GOOGLE ADSENSE AND BLOGGING: A SIMPLE WAY FOR EARNING MONEY ONLINE

AFFILIATE MARKETING: COMPLETE GUIDE FOR BEGINNERS

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