Digital Marketing - Overview


Welcomes You!

Digital Marketing - Overview

Digital Marketing – Overview


  • What is Digital Marketing?
  • Why it is Important
  • Digital Marketing Process
  • How to do Digital Marketing?
  • Overview of all Modules of digital marketing
  • How to make money online with digital marketing?
  • Has the most advanced digital marketing training curriculum in India
  • Trained 10,362+ professionals in 281 batches
  • Average feedback 8.6/10 rating

Why it is

Advance Digital Marketing Program?


  • To make you an expert in marketing any business, product or service online by providing in depth knowledge along with practice exposure.
  • To make money as a part time or full time freelancer in digital marketing.

What you will learn?

  1. Digital marketing overview
  2. Website Planning and Creation
  3. Search Engine Optimization
  4. Search Engine Advertising
  5. Social Media Marketing
  6. Mobile Marketing
  7. Google Analytics
  8. Online Display Advertising
  9. Email marketing
  10. Ecommerce Marketing
  11. Lead Generation for Business
  12. Content Marketing
  13. Creating Internet Marketing Strategy
  14. Affiliate marketing
  15. Making Money via Adsense and Blogging
  16. Online Reputation Management
  17. How to grab freelance Projects

What is Digital Marketing?

  • Digital + Marketing
  • What is marketing?
    • What people want
    • Marketing is converting the needs of the people into the profitability
    • Marketing Research
    • Creating Utility or Creating needs

What is Digital Marketing?

  • What is digital marketing?
    • When you do market online using digital devices like computer, tablet, mobile phones, radio, television or digital signage
    • It is finding your right target market on internet, reaching them, proposing values by communicating and generating business on internet.

Why it is important?

Time Period Year 2013 Year 2016 Year 2019
Internet Users 193 million 462 million 528  million
Mobile Users 141 million 286 million 457  million
%of Population 15.1% 34.8% 66.2% ( expected )

As per the

In 5 Years

India’s rural market will be

2 x bigger than

India’s Urban Market Today

57% population of rural using facebook

As per the

Benefits of Digital Marketing

  • Wide reach, no geographical boundaries
  • Increase brand awareness
  • Cost affective (61% can save in ads)
  • Niche Targeting (Specific Audience)
  • Performance Oriented
  • Generate Potential Leads
  • Track and monitor every penny you spend
  • Add extra outlet for sales

Understanding Digital

Marketing Process

Digital marketing process

  • Visibility
  • Bringing targeted traffic
  • Engagement (Retargeting)
  • Conversions (Micro and Macro)
  • Measurements
  • Retention


Please enter your comment!
Please enter your name here