There are a lot of confusions about online notoriety executives. A few people believe it’s simply online life checking, while others trust it has something to do with advertising, and still others actually have no clue how it can affect business and deals.
In this guide, I will clarify the job of online notoriety the board in the present business and media scene. Organizations of each size can profit by having a reasonable layout of its primary ideas.
- Misconception: ORM is the Social Media Monitoring and Mentioning
- ORM is the process of overcome of negative mentions, monitoring brand images and creating positive reputation.
- Proactive Approach: Consist of monitoring your public reputation on a regular basis.
ORM is need of Hour
- One is free to write. One can write anything.
- Are you ready to know it?
- Use tools to overcome of negativity and respond of positive comments.
- Product/Service Quality
- SEO (On page and off page)
- Frequent updates over Web (equal frequency)
- Promote Image of Brand or yourself
- Use fix colours and fonts
Deal with Criticism Online
- 2 types of Negative comments
- Complaint format
- Business Damage Format
- When one make complaint after using product or services
- Negative Reviews on Social Sites or Review Section or Comment Section
Business Damage Format
- Comments/Review/opinion on other website like yelp, glassdoor or third party review website.
- Share negative comments via untraceable methods like Email/WhatsApp/WoM
10 ORM Commandments
- Become well respected
- Be radically transparent
- Monitor what they are saying about you
- React quickly and Politely
- Address Criticism
- Treat your Google page 1 as your business card
- Understand your detractors
- Attack your illegitimate attackers
- Learn from your mistakes
- Ask for help if necessary
Create Positive Brand – 15 ways
- Own your own website
- Own related domain/s
- Start multiple blogs
- Be active on Social Media
- Create Online Business Cards (about.me)
- Claim your local profiles
- Write Guest Posts
- Do Interviews
- Lot of Image over web
- Make Videos
- Write press release
- Create an app or podcast
- Get a CrunchBase profile
- Wikipedia page (Yourself or company)
- Respond to criticism in a positive way
- Mention brand watch
- Google AlertsSocial Mention
- Image raider